Health Care Public Relations Opportunities Abound

The delivery of healthcare services, products and information is a high touch undertaking that requires interaction – a dialogue, if you will — among all stakeholders within the healthcare ecosystem. This is where health care public relations pros excel- Human beings require communication both for information exchange and for affective content that may accompany the information. Interpersonal communication is a key part of this interaction and has been transformed by the intelligent use of technology – primarily social media, which has found rapid adoption within the world of health care public relations.

According to various sources, employment opportunities for health care public relations specialists should grow faster than the average for all occupations though 2012. There is an expected increase of 21%-35% in the number of jobs for health care public relations pros that will become available over this period of time. The demand for good health care public relations personnel will increase because of the need to keep the public informed about a variety of issues that could affect their daily lives.

Health Care Public Relations can play a key role in many areas. For example, raising product awareness among clinicians and patients. Confronting reimbursement a major issue is another. The refinement and communication of corporate or product messaging and positioning is yet another. Health care public relations pros can be helpful in developing programs to communicate a major piece of clinical data coming out as well as for mustering the support of influential advocacy groups.

In seeking the right health care public relations counsel you seek those capable of meeting the demanding and always evolving communications needs of medical device, biotech, pharmaceutical and biopharma companies, as well as healthcare providers and the service companies that work with medical sector institutions. You should consider health care public relations professionals that can help you develop, refine and communicate your corporate and product messages to your diverse and critical constituencies: physicans, patients, payors, potential partners, investors, advocacy groups, and thought leaders. In addition, you need to have health care public relations pro that have experience with traditional as well as social media.

Finally, the consummate health care public relations pro will have experience in dealing with companies of various sizes and with products in various stages of development. These include early-stage companies seeking to seed the market far in advance of product availability and attempting to raise capital, to companies in the latter stage of clinical trials and preparing a going-to-market strategy, to companies with mature, available products seeking to revitalize an aging brand.

Kevin Waddel is a free lance writer. To get more information about Public relations, Public Relations New York, Health Care Public Relations and Health Public Relations visit

The Importance of Hospital Billing in the Medical Community

The medical industry is comprised of many divisions and sections which all work together to offer patients a positive experience. This is true whether services are provided through an emergency care center, doctor’s office or any of the many types of medical help offices available. While many will focus on procedures performed at various hospitals and treatment centers, medical service administrative functions are equally as important, including hospital billing.

Hospital billing brings together charges based upon patient stays or procedures performed at a hospital. By coordinating with doctors’ offices throughout the community, this financial department can ensure a smooth relationship between doctors and patients. Because the medical billing process can be complicated, it is important for all entities involved to check information and avoid any discrepancies the patient might find.

While many hospitals employ their own accounting departments, the practice of outsourcing accounting services has risen over the years. This practice can save money while offering a more streamlined process to keep errors to a minimum. Outside sources work hard to provide state-of-the-art technology that can keep transaction costs down while eliminating problems such as fraud. Finding a service that can balance the complexity of a medical network can be a cost saving option that is valuable in economic down times.

In order to maintain a smooth accounting process, doctors should be willing to coordinate their own billing practices with the medical community. If they choose not to participate, errors might occur due to inconsistencies between accounting sources. Doctors should consider being on the same system as community hospitals in order to experience the best value for money invested.

Many healthcare practice management companies exist to provide integrated accounts receivable services for medical communities. Offering professional services with highly experienced staff and management, they often provide a group package at considerable savings that can encompass the entire community’s needs for consistent accounting and collections. Through proven success with the companies they represent, healthcare billing services enable doctors and medical services to focus on their patients’ needs and provide excellent health care.

Medical accounts receivable services will cover all aspects of hospital billing. This includes insurance transactions and follow-up as well as self-pay with follow-up and third-party payments. All aspects of the process will be scrutinized and followed through so that patients can enjoy a more relaxed experience at potentially trying times. Allowing for a more personal patient/doctor relationship, the right hospital billing service can work with the medical community to put an end to financial headaches while making doctors’ practices and hospitals’ procedures more profitable.

Occupational Therapy to Improve Improper Pencil Grip in Children

There are a number of developmental, cognitive and intellectual aberrations that may present with difficulties in learning capabilities and school performance. Healthcare providers suggest early identification and appropriate management or training can lead to absolutely normal or near normal development in children that does not interfere with personal, social and occupational aspects of life in adulthood.

Improper pencil grip is the leading cause of poor handwriting as a result of impaired motor skills. It has been observed that development of pencil grip and good hand-writing is an automatic reflex that develops during the early years of schooling; however, in some children this reflex is significantly impaired. There are a number of parameters that are used by educators and teachers to determine the hand-writing and pencil grip in school- aged children as young as 9 to 10 years. The parameters like use of appropriate spacing between letters and words, accuracy of letter formation, legibility, letter size uniformity, letter slant, and alignment of words on the sheet are used as important tool in the assessment of improper pencil grip in children.

Research conducted by Carter and Synolds suggested that the majority of the children with handwriting abnormalities develop symptoms of learning disabilities in coming years.

Colleen M. Schneck conducted a research study on 60 school-aged children to assess the handwriting skills in accordance with the pencil grip and identified that the children who presented with poor handwriting also performed poorly at pencil gripping test (drawing tasks) and also manifested symptoms of impaired proprioceptive-kinesthetic awareness (impaired hand preference and perception of pencil and paper and distance of pencil from paper).

Research conducted by Benbow suggests that the position of head and distance of the writing surface from eyes plays a very important role in the development of improper grip. He explained that if the actual cause is not identified at an early age, the chances are high that the developmental disabilities or learning deficits may go unnoticed or misdiagnosed, affecting the entire life of the child. Benbow coined the term somesthetic feedback that is a form of visual compensation as the distance between the eyes and writing surface is very little, leading to fatigued visual input.

Research conducted by Laszlo and Bairstow suggested that children are unable to master their writing skills and proprioceptive-kinesthetic ability (the response of joints to the movements performed by fingers) until at least 6 years of age; but various simple tasks can help in early determination of impaired writing skills. For example an inability to color within boundaries or the inability to build blocks suggests a sluggish proprioceptive-kinesthetic capacity.

Laszlo suggests that assessment of such children in second standard is very helpful in reaching to a diagnosis to establish if the child needs therapy or mere lifestyle modification is enough. Occupational therapy is helpful in all such children as the trained therapists can identify and diagnose improper pencil grip reflex earlier than the healthcare providers and advise therapies for treatment.

Ril Contributes To Dahej Getting Its New Hospital

Dahej will have its own new modernized hospital with all updated features sponsored by Reliance Industries Ltd (RIL) and state government together. This 50-bed hospital will be operational from November 2013. It will be built and operated by Dahej Health& Welfare Society, which is a joint formation of RIL and the State government. BB Swain who serves as the Chairman and Managing Director of Gujarat Industrial Development Corporation (GIDC) will be spearheading all the activities in this society.

This new hospital at Dahej will bring up to the code, health and medical development in the city, which has been lackluster for a while. Irrespective of the tremendous industrial development that Dahej has been witnessing, there was only a primary health centre during emergencies. Besides, one had to travel 45 Km to Bharuch, with it being the nearest place with first- rate hospitals, to be treated. Below Poverty line (BPL) families will be availed of free treatment from this hospital at Dahej. Besides, patients who are registered at the primary health care centre can benefit from treatment, as it will be made available to them at nominal prices, being subsidized by upto 70%.

This Reliance Dahej 50-bed hospital will procure all necessary upgraded features and will have five doctors including a surgeon, orthopedic, physician, gynecologist and a general practitioner. There will be special care taken to pander to burn cases. This hospital at Dahej will also cater to places that are nearby. It may also work to organize mobile services and camps that may benefit a major section of the population and create awareness in the society.

Sushil Kumar, President of Dahej Industries Association has stated that RIL had offered Rs10 crore to Dahej Health and Welfare Society for the maintenance cost of this project. The 9000 square metre land for the hospital is granted by GIDC.

Reliance Industries Limited has participated and sponsored varied philanthropic activities that have benefited scores of people in the country. Reliance Foundation was specially incorporated to support various non profit organizations that work towards create betterment of the society. One of the most noteworthy ones was the initiation of Project Bij for supporting small farming communities by providing technical assistance and enabling them to market it appropriately. BIJ stands for Bhara India Jodo and aims to encourage and assist farmers and enable them to overcome their problems, with the country being prone to a huge number of farmer suicides.

Stop Sliding In Yoga With A Non-slip Yoga Mat

If you’re still using a regular yoga mat, your hands and feet may slide out from under you once you start to sweat.

There are many mats on the market now that can help keep you from slipping and sliding.

These non-slip yoga mats are more expensive, but can make your yoga experience much more enjoyable.

Your investment in a more expensive mat will pay off over time, especially if yoga is an everyday part of your life and not a passing fancy.

These upscale yoga mats rely on superior materials and textures that grip to prevent sliding, slipping, and skidding.

Here are the leading non-slip yoga mats currently available:

The Manduka BlackMatPRO has been the most popular premium yoga mat for years, and one reason is because you don’t slide on the mat even when it’s wet with sweat. It is also one of the most expensive mats on the market, but fans say the extra cost is worth it. Though heavy, the dense materials used in contruction of the mat are very supportive, even in standing balancing yoga poses. This Manduka mat stays in place on hard or soft surfaces, like carpet.

Hugger Mugger Tapas Performance Yoga Mat: Once called the Mandara, this top rated yoga mat shares many of the qualities of the Manduka Black Mat Pro. This mat is much cheaper in cost, however.

Manduka PROlite Yoga Mat: This mat is much like the bigger and heavier Black Mat PRO, only it comes in more colors and is the same size as a regular sticky mat. It is a great mat for vinyasa, Bikram Yoga, and hot yoga because it is lighter yet prevents skidding, sliding, and slipping. And it is very affordable.

Jade Fusion Yoga Mat: This thick mat is made of open-cell natural rubber, so it’s very eco-friendly. Having open cells gives the mat a texture that has a lot of grab, which prevents sliding. The thick natural rubber is very cushioning and supportive, and dense enough to support you in standing and balancing poses. This is also a great mat to prevent soreness in the wrists and knees from floor poses.

Jade Harmony Yoga Mat: Also an eco-friendly natural rubber mat, it is 3/16-inch thick. This is one of the most popular yoga mats ever made, and one of the major selling points is that it is non-slip. It is lighter than the Jade Fusion, which makes it easier to carry. Just be aware that some people don’t care for open cell mats because they pick up dirt and can absorb sweat and odor.

I hope this non-slip yoga mats review will help you find the right yoga mat to buy so you can stop sliding in your yoga classes.